opinionOpinion
Google’s Biggest Search Transformation in 25 Years Is Really About One Thing: Owning AI Advertising
Google has unveiled the most significant overhaul of Search in more than two decades, transforming the traditional search engine into an AI-powered conversational platform. While much attention is focused on Gemini, AI-generated answers, and multimodal search, the bigger story is Google's plan to integrate advertising directly into AI responses. The move could redefine the company’s advertising empire and explain why many investors continue to view Alphabet as one of the most undervalued AI companies despite growing competition and regulatory pressure.